Privacy Policy & Legal Mentions

1. Introduction

OpenEntity ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services for business formation purposes.

2. Information We Collect

When you submit our application form, we collect the following personal information:

• First Name and Last Name
• Professional Email Address
• Desired Business Name
• Preferred Jurisdiction (US or UK)

This information is collected via our secure form and transmitted through EmailJS, a third-party email service provider, for the sole purpose of processing your business formation request.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: Processing your business formation application and communicating about your application status
• Customer Support: Providing assistance and support throughout your journey
• Advertising Optimization: Improving ad relevance through secure, hashed data transmission to Google Ads and Microsoft Advertising platforms

4. Advertising & Enhanced Conversions

To measure the effectiveness of our advertising and improve ad relevance, we use:

• Google Ads Enhanced Conversions: Your email, first name, and last name are securely hashed (SHA-256) before being sent to Google
• Microsoft Advertising UET: Similar hashed data is used to improve ad targeting and measure conversions

Important: Your actual personal data is never shared in plain text with advertising platforms. All data is cryptographically hashed before transmission, ensuring your privacy is protected while helping us reach more entrepreneurs who could benefit from our services.

5. Data Sharing and Third Parties

We do not sell, trade, or share your personal information with third parties for marketing purposes. Your data is used solely for business formation services. We may share information only with:

• EmailJS (email transmission service) for application processing
• Google Ads and Microsoft Advertising (hashed data only for conversion tracking)
• Government agencies as required for business registration filings
• Banking partners solely for the purpose of setting up your business bank account

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes secure HTTPS transmission, encrypted data storage, and hashed data for advertising purposes.

7. Your Rights Under GDPR

If you are located in the European Economic Area (EEA), you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing of your personal data for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at privacy@openentity.com.

8. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and measure the effectiveness of our advertising campaigns. Specifically, we utilize:

• Google Analytics 4 (GA4): For website traffic analysis and user behavior insights
• Google Ads Conversion Tracking: To measure advertising performance and optimize campaigns
• Microsoft Advertising UET (Universal Event Tracking): To track conversions and improve ad relevance on the Microsoft Advertising network

Managing Your Consent: You have full control over cookie preferences. You can manage or withdraw your consent at any time through:

• Our cookie consent banner (displayed on first visit)
• Your browser's privacy settings
• Google Analytics Opt-out Browser Add-on
• Microsoft's privacy settings at account.microsoft.com/privacy

9. Opt-Out & Data Removal

Your Right to Opt-Out: You have the right to opt-out of data collection and request the permanent removal of your personal data from our systems at any time.

We will process your request within 30 days and confirm the deletion of your data via email. Please note that certain data may be retained if required by law or for legitimate business purposes (e.g., completed transactions, legal obligations).

To exercise this right, simply send an email to privacy@openentity.com with the subject line "Data Deletion Request" and include:

• Your full name
• The email address associated with your inquiry
• A clear statement that you wish to have your data deleted

10. Refund Policy

OpenEntity is committed to client satisfaction. Our refund policy is as follows:

• 14-Day Refund Window: Clients may request a full refund within 14 days of payment if the consulting service has not yet been fully rendered
• Service Commencement: Once the administrative process for your US or UK business setup has commenced with our external partners and government agencies, fees may be non-refundable
• Partial Refunds: In cases where services have been partially delivered, a prorated refund may be issued at our discretion

To request a refund, please contact us at support@openentity.com with your order details and reason for the request. All refund requests are reviewed on a case-by-case basis.

11. Contact Us

If you have any questions about this Privacy Policy, our refund terms, or wish to exercise your data rights, please contact us at: privacy@openentity.com

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.